Challenge
Izlu approached Moonphaze with the challenge of revitalizing their brand image to reflect their commitment to quality, craftsmanship, and sustainability. Our task was to create a cohesive branding identity that would resonate with both local and international audiences, positioning Izlu as a premium chocolate brand rooted in Ghanaian heritage.
Solution
Drawing inspiration from Ghana’s vibrant culture and rich cocoa heritage, Moonphaze crafted a captivating logo that encapsulated the essence of Izlu. The logo design, adorned with intricate cocoa pods and traditional Ghanaian motifs, served as a visual representation of Izlu’s dedication to craftsmanship and authenticity.
For the packaging wrappers, we employed a harmonious blend of earthy tones and contemporary typography to evoke a sense of luxury and indulgence. Each wrapper was meticulously designed to showcase Izlu’s diverse range of chocolate flavors, inviting consumers on a sensory journey through the flavors of Ghana.
Results
The collaboration between Moonphaze and Izlu culminated in a stunning brand identity that captured the hearts and palates of chocolate enthusiasts worldwide. The newly designed logo and packaging wrappers not only elevated Izlu’s visual identity but also reinforced its position as a premier chocolate brand synonymous with quality and craftsmanship.
Key Deliverables
- Logo Design
- Packaging Wrapper Design
- Brand Identity Guidelines